People first,
tech will follow

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Usability as a right

We are committed to producing inclusive, effective and satisfactory experiences, regardless of personal, mental or physical constraints, education levels, cultural biases and affiliations.

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Privacy protection

We take responsibility for learning just enough information about the user to provide delightful experiences and forget as soon as it is no longer necessary.

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Purposeful persuasion

Influence is only acceptable as a means to align users’ actions to their desired goals, removing potential errors and following cyber-security standards.

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Progressive sustainability

We help transition processes, products, and industries to best practices that provide business value. We are committed to protecting the environment, fighting climate change, and making responsible use of resources.

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Technology as a community enabler

Our tools should not dictate our actions. We must design products that benefit the local community, prompt people for more and better human interaction and actively participate in a globally interconnected world.

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Purposeful persuasion

Influence is only acceptable as a means to align users’ actions to their desired goals, removing potential errors and following cyber-security standards.